The year is 2074. The objective: save Europa — or what’s left of it. In collaboration with Netflix, we launched this futuristic AR challenge to get Polish viewers fired up for the sci-fi series Tribes of Europa. Live for a limited time only, our game challenged players to follow the sought-after cube from the series with their phones for as long as possible — a task increasing in difficulty with each passing second. To fuel the competition, we created branded prizes so ‘coppable’ that players kept hitting replay, helping Tribes of Europa stay top of mind long after its premiere.