We stole the show by staging a seven-day art heist to promote Netflix’s new film, Red Notice. Together with Dutch/ artist Pieter Ceizer, we created bespoke art for people to steal from branded out-of-home locations across seven different Dutch cities. Kicking off the campaign, we created short teasers and hosted an influencers-only heist at the Moco Museum in Amsterdam. The hype grew throughout the week as the public set off in search of the loot, sharing their escapades on social media. In short, our campaign shifted plenty of eyes to the prize—putting the Netherlands on notice about Netflix’s latest blockbuster.
