De Bol.com Goedmaker is the only lottery in which you don't want to participate but do want to win.
Even Bol.com, known for its prompt and reliable deliveries, occasionally encounters hiccups. With creativity and a commitment to customer service, they launched the "Bol.com Goedmaker" - a social-first content series that's become one of their most popular campaigns, now in its fourth successful year.
The concept? If a customer's order hits a snag, they can report it on this platform. From all the reported issues, one "unlucky" customer is selected and given a mega upgrade of their original order. It's not just big, it’s HUGE!
This unique initiative turns delivery issues into delightful surprises, ensuring Bol.com's dedication to customer satisfaction is both felt and enjoyed by Dutch and Belgian customers. The campaign creates engaging, surprising content that people love to watch till the end.
